Veterans and coaches around league reportedly complained about NHL's coverage of Connor Bedard
Chicago Blackhawks forward Connor Bedard is going to be one of the faces of the National Hockey League for the next 15+ years, so it's expected that they're going to market him heavily.
The NHL has been doing so, through social media posts and with the Blackhawks playing on national broadcasts because that's what they need to - market your superstars, something they haven't done very well in the past.
According to Emily Kaplan of ESPN, some veterans and coaches around the league were complaining about the amount of coverage Connor Bedard was receiving.
But the rookie has just delivered for Chicago, again and again. Haven't heard those comments in weeks." Kaplan said.
When the league has superstar players like Connor Bedard, Connor McDavid, among others, they need to market them and use them as the faces of the sport to bring more attention to the NHL and get more people watching and coming to games, which will increase their revenue. The league has fallen behind others in North America in terms of popularity, but players like Bedard and McDavid certainly have the ability to draw attention to the sport.
Do you think the National Hockey League goes overboard with the amount of Connor Bedard related content? Let us know what you think in the poll below!
| POLL | ||
DECEMBRE 28 | 834 ANSWERS Veterans and coaches around league reportedly complained about NHL's coverage of Connor Bedard Do you think the NHL goes overboard when it comes to amount of Connor Bedard related content? | ||
| Yes | 382 | 45.8 % |
| No, he's a superstar and they need to market him | 364 | 43.6 % |
| See Results | 88 | 10.6 % |
| List of polls | ||
![Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brandon Hagel (38) controls the puck during the first period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530840.webp "Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brandon Hagel (38) controls the puck during the first period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images")
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada goalie Jordan Binnington (50) stops Team United States forward Matthew Tkachuk (19) in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530819.webp "Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada goalie Jordan Binnington (50) stops Team United States forward Matthew Tkachuk (19) in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images")
![Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brad Marchand (63) lifts the 4 Nations Face-Off trophy after winning against Team USA in overtime during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530800.webp "Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brad Marchand (63) lifts the 4 Nations Face-Off trophy after winning against Team USA in overtime during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images")
![Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada defenseman Josh Morrissey (44) and forward Anthony Cirelli (71) try and find the loose puck during the second period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530722.webp "Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada defenseman Josh Morrissey (44) and forward Anthony Cirelli (71) try and find the loose puck during the second period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images")
![Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Connor McDavid (97) shoots the puck while Team Finland defenseman Olli Maata (3) defends during the first period in a 4 Nations Face-Off ice hockey game at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530714.webp "Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Connor McDavid (97) shoots the puck while Team Finland defenseman Olli Maata (3) defends during the first period in a 4 Nations Face-Off ice hockey game at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images")
![Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Brady Tkachuk (7) celebrates his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530544.webp "Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Brady Tkachuk (7) celebrates his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images")
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada forward brandon Hagel (38) plays the puck and Team United States defenseman Charlie McAvoy (25) defends in the second period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530571.webp "Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada forward brandon Hagel (38) plays the puck and Team United States defenseman Charlie McAvoy (25) defends in the second period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images")
