Veterans and coaches around league reportedly complained about NHL's coverage of Connor Bedard

The NHL has been doing so, through social media posts and with the Blackhawks playing on national broadcasts because that's what they need to - market your superstars, something they haven't done very well in the past.

According to Emily Kaplan of ESPN, some veterans and coaches around the league were complaining about the amount of coverage Connor Bedard was receiving.

When the league has superstar players like Connor Bedard, Connor McDavid, among others, they need to market them and use them as the faces of the sport to bring more attention to the NHL and get more people watching and coming to games, which will increase their revenue. The league has fallen behind others in North America in terms of popularity, but players like Bedard and McDavid certainly have the ability to draw attention to the sport.

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