Dallas Stars launch streaming service that could cost the NHL millions

PUBLICATION

Cooper Godin
July 8, 2024 (9:48 PM)

SHARE THIS STORY

The Dallas Stars have launched a free in-market streaming service for fans after parting ways with Bally Sports in recent days.

Bally Sports' parent company Diamond Sports has been dealing with financial issues since filing for bankruptcy back in March 2023 and while they're working to emerge from that, the Dallas Stars have decided to take matters into their own hands for the sake of their fan base.

It's been announced on Monday that the Dallas Stars are launching their own streaming service called Victory+, which will be free for fans in their market which includes Texas, Oklahoma, Louisiana and Arkansas. The deal with A Parent Media Co. is for seven years, giving Stars fans some stability for viewing their team's games regionally.

"The Dallas Stars have launched a free in-market streaming service for fans called Victory+. It's a 7-year deal with A Parent Media Co. Again, if you live in Stars TV market it is now free to watch the team." Sean Shapiro of EP Rinkside said.

"After years of researching the right solution and careful planning with our partners at APMC, we're proud to announce this pioneering streaming platform that will literally change the game for sports distribution on VICTORY+," Dallas Stars President and CEO Brad Alberts said in a statement. "Our first priority has always been our fan base, and on VICTORY+ fans will be able to stream 100 percent of Stars content for free through this innovative and unique streaming platform for sports programming."

This is great news for Dallas Stars fans in the team's viewing area as they no longer have to worry about the future of regional broadcasts, which was the case with Bally Sports. The Florida Panthers have also announced a similar move, going from Bally Sports to Scripps Sports for local broadcasts.

It'll be interesting to see if any other teams that were with Bally Sports decide to do the same this summer or for the 2025-26 season. The remaining teams that are currently with Bally Sports include Anaheim, Carolina, Columbus, Detroit, Los Angeles, Minnesota, Nashville, St. Louis and Tampa Bay.

Source: Sportsnet
Dallas Stars will start streaming their regional game broadcasts for free

POLL
JUILLET 8 \| 164 ANSWERS Dallas Stars launch streaming service that could cost the NHL millions Should all NHL teams offer a free in-market streaming service?
Yes	141	86 %
No	23	14 %
List of polls

MUST READ

Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brandon Hagel (38) controls the puck during the first period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images

1 hour ago | By Tom Banks

Brandon Hagel Puts the Final Nail in the Coffin After Latest Shot at the Tkachuk Brothers and Team USA

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada goalie Jordan Binnington (50) stops Team United States forward Matthew Tkachuk (19) in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images

2 hours ago | By Tom Banks

Brady Tkachuk and Insider Both Give Devastating Update On Matthew Tkachuk's Injury Situation

Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brad Marchand (63) lifts the 4 Nations Face-Off trophy after winning against Team USA in overtime during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images

3 hours ago | By Daniel Lucente

Brad Marchand Puts the Tkachuk Brothers on Blast Following Championship Win

Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada defenseman Josh Morrissey (44) and forward Anthony Cirelli (71) try and find the loose puck during the second period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images

17 hours ago | By Graham Montgomery

Team Canada Star Defenseman Ruled Out Moments Before Final Showdown with Team USA

Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Connor McDavid (97) shoots the puck while Team Finland defenseman Olli Maata (3) defends during the first period in a 4 Nations Face-Off ice hockey game at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images

17 hours ago | By Graham Montgomery

American Reporter Mocks Connor McDavid Hours Ahead of the Biggest Game of his Life

Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Brady Tkachuk (7) celebrates his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images

19 hours ago | By Tom Banks

NHL Players Reportedly Prioritizing Four Nations: Will Miss Time With Their Teams

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada forward brandon Hagel (38) plays the puck and Team United States defenseman Charlie McAvoy (25) defends in the second period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images

22 hours ago | By Tom Banks

Charlie McAvoy Sends Team USA and the World a Message After Leaving the Hospital

Dec 12, 2024; Elmont, New York, USA; New York Islanders defenseman Dennis Cholowski (25) celebrates his goal against the Chicago Blackhawks with right wing Simon Holmstrom (10) during the second period at UBS Arena. Mandatory Credit: Brad Penner-Imagn Images

23 hours ago | By Tom Banks