Wild set to rebrand with nostalgic feel for 2025-26 season

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Cooper Godin
June 12, 2024 (12:13)

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The Minnesota Wild appear to be the latest team that is set to undergo a full rebrand in the coming years.

Last week, Chris Smith from Icethetics shared in his Jersey Watch video on YouTube that the Anaheim Ducks and Los Angeles Kings will be undergoing rebrands that will bring back a nostalgic feeling with the return of the Mighty Duck logo and Gretzky-era logo for the respective teams.

Now, it appears that another team will be throwing it back for a rebrand, although we'll have to wait until 2025-26, rather than 2024-25 like the Ducks and Kings.

On Wednesday, Chris Smith from Icethetics shared an update video to his Jersey Watch last week where he shared details about the Ducks and Kings logos and also mentioned that the Minnesota Wild will be wearing new uniforms via a rebrand in 2025-26 featuring North Stars colours.

During both years of the Reverse Retro program, the Wild decided to go with Minnesota North Stars jerseys - white in 2020-21 and green in 2022-23, both of which were quite popular not in their own fan base, but around the league. The popularity, especially of the green uniform made the Wild officially adopt it, albeit with some slight alterations, as their third jersey ahead of the 2023-24 campaign.

"Quick update on Minnesota. Wild fans, I hope you like the North Stars throwbacks they got during the Reverse Retro years. I've been told this look is the future of the franchise, but not next season. The Wild are reportedly targeting 2025, their 25th anniversary season to launch a rebrand of their own. A permanent switch to bright green and yellow as their primary colours." Smith said.

He added, "This is a big change that I've been told has been in the works for a couple of years now and will be ready to roll out next summer. I can't say for sure if those reverse retros will be the exact jersey designs, but it would make sense. Minnesota began easing into this transition by adopting their green throwback as their third jersey last season and they will keep it for next season as well."

Fans of hockey jerseys in general, like myself, are in for a treat starting this summer with the new Anaheim Ducks and Los Angeles Kings uniforms, before the Wild officially throw it back in 2025.

The Minnesota Wild currently deny this.