People for the Ethical Treatment of Animals, or PETA, is calling on Toronto Maple Leafs CEO Keith Pelley to end a sponsorship on the team's jerseys
With everything the Toronto Maple Leafs have to deal with over the summer when it comes to free agency, trades, roster building, etc., the team can add one more thing to the list. People for the Ethical Treatment of Animals, or PETA, has written a scathing letter to Maple Leafs Sports Entertainment (MLSE) CEO Keith Pelley calling on the team to end one of its sponsorships.
Toronto started a partnership with the Dairy Farmers of Ontario in 2022 that saw an ad for milk on the Maple Leafs jerseys during home games. In its letter to the team, PETA accuses the dairy industry of being a major factor in climate change.