Hockey Canada loses another major sponsor
After being mired in scandals the last few years, the entire organization of Hockey Canada has seen a massive overhaul of their executive and financial overlook. Now expecting results of an investigation into the 2018 World Juniors scandal, even more sponsors are rescinding their support of Hockey Canada.
According to a new report from Susan Krashinsky-Robertson of the Globe and Mail, Nike has permanently pulled their sponsorship of Hockey Canada as of today, ending a previous �pause' period on their financial commitments.
Other major sponsors, including Esso, Telus, and Tim Hortons, who have also paused their sponsorships of Hockey Canada, could follow suit with Nike in pulling their support, considering the results of the upcoming investigation are expected be horrific.
Although a complete executive overhaul has taken place since the first allegations against the organization, it seems Hockey Canada will be dealing with a public image crisis for the foreseeable future, as they should. For an organization with a mandate of growing the game and making it more accessible to children in Canada, their legacy will be one of scandals, misogyny, coverups, and protecting the legacy old boy's club.
![Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Matthew Tkachuk (19) celebrates with defenseman Zach Werenski (8) his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images](https://i.marqueur.com/habsetlnh/medium/531044.webp "Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Matthew Tkachuk (19) celebrates with defenseman Zach Werenski (8) his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images")
![Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Matthew Tkachuk (19) celebrates with Team USA forward Auston Matthews (34) his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530978.webp "Feb 13, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team USA forward Matthew Tkachuk (19) celebrates with Team USA forward Auston Matthews (34) his goal against Team Finland in the third period during a 4 Nations Face-Off ice hockey game at Bell Centre. Mandatory Credit: David Kirouac-Imagn Images")
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada head coach Jon Cooper in the first period during a 4 Nations Face-Off ice hockey game against Team United States at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530962.webp "Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada head coach Jon Cooper in the first period during a 4 Nations Face-Off ice hockey game against Team United States at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images")
![Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Connor McDavid (97) celebrates scoring in overtime to win with defenseman Devon Toews (5) and defenseman Cale Makar (8) and forward Mitch Marner (16) against Team USA during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530869.webp "Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Connor McDavid (97) celebrates scoring in overtime to win with defenseman Devon Toews (5) and defenseman Cale Makar (8) and forward Mitch Marner (16) against Team USA during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images")
![Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brandon Hagel (38) controls the puck during the first period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530840.webp "Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brandon Hagel (38) controls the puck during the first period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images")
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada goalie Jordan Binnington (50) stops Team United States forward Matthew Tkachuk (19) in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530819.webp "Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada goalie Jordan Binnington (50) stops Team United States forward Matthew Tkachuk (19) in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images")
![Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brad Marchand (63) lifts the 4 Nations Face-Off trophy after winning against Team USA in overtime during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530800.webp "Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada forward Brad Marchand (63) lifts the 4 Nations Face-Off trophy after winning against Team USA in overtime during the 4 Nations Face-Off ice hockey championship game at TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images")
![Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada defenseman Josh Morrissey (44) and forward Anthony Cirelli (71) try and find the loose puck during the second period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images](https://i.marqueur.com/habsetlnh/medium/530722.webp "Feb 17, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team Canada defenseman Josh Morrissey (44) and forward Anthony Cirelli (71) try and find the loose puck during the second period in a 4 Nations Face-Off ice hockey game against Team Finland at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images")
