NHL and Gary Bettman loses another major partner
When the NHL agreed to a deal worth north of $70,000,000 with Adidas to replace Reebok as the official NHL jersey brand it was lauded as a major win. Now 5 years later Adidas has decided they no longer want to be in business with the NHL. Adidas has 2 years remaining on their contract that they will fulfil.
This split was not something the NHL expected, but has already stated they'll begin the process of looking for another partner.
This is a major loss for the NHL, but it is also a major loss for players like Connor McDavid. Adidas has informed any of their player ambassadors that they will not be renewing any deals going forward.
This falls as the second major loss in the last 6 months as Gatorade also chose to terminate their partnership with the NHL recently as well.
|
1 hour ago | By Tom Banks Hockey Icon Don Cherry Makes his Feelings Known and Gives a Strong Opinion on Whitecloud's Big Hit on Knies |
|
3 hours ago | By Julien Trekker Former Coach of the Year Gerard Gallant Reportedly Landing New Head Coaching Job in Hockey |
|
5 hours ago | By Graham Montgomery NHL Player Agent Firmly Denies and Shuts Down Rumour of His Star Player Leaving the Boston Bruins |
|
17 hours ago | By Graham Montgomery Red Wings Ownership Blocks and Shuts Down Steve Yzerman's Big Swing to Sign NHL Superstar in the Summer |
|
19 hours ago | By Daniel Lucente Elliotte Friedman Reveals A Startling Philosophical Disagreement Between Bruins GM and Jim Montgomery |
|
20 hours ago | By Graham Montgomery Predators Teammates Fight During Practice as the Team's Struggles Lead to Increasing Frustration |
|
21 hours ago | By Tom Banks John Gibson Reportedly Willing To Waive No-Trade Clause For One Canadian Contender |
|
23 hours ago | By Tom Banks Craig Berube Surprisingly Defends Zach Whitecloud After Hit On Young Winger Matthew Knies |
Previously on Bladeofsteel
