NHL forced to cancel major All Star Game event

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Sam Hutch
February 4, 2023 (2:50 PM)

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The All-star weekend has been underwhelming to this point and it doesn't appear to be getting any better. With this latest announcement from the National Hockey League, part of the festivities won't happen.

According to NHL public relations, they have announced due to severe weather conditions including high winds, the Truly Hard Seltzer NHL all-star beach festival has been cancelled today, take a look:

The National Hockey League today announced that due to severe weather conditions, including dangerous winds with gusts up to 40 m.p.h., the Truly Hard Seltzer #NHLAllStar Beach Festival is closed today

This makes sense, especially considering the high winds would have a great impact on the waves among other things.

When commenting on the weekend as a whole, commissionaire Gary Bettman had this to say

All-star weekend itself doesn't really generate net revenue. It's a very expensive endeavor. We don't do this to make money, we do this as a reason to be part of the NHL family. We bring in the players and we put on a show. It's all part of branding.

While it's admirable to put on an event like this so players can spend more time with their families and such, I disagree. With the state of the All-Star game as it stands, I think it hurts the NHL and their branding efforts as a whole.

Combine that with having to cancel events due to weather and you have a weekend that doesn't do a whole lot for the league or their fans.

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