PK Subban's father Karl leading a group looking to force NHL to change major part of their broadcasts
The NHL has worked hard to increase their revenue over the last decade. This season the league has added jersey advertisements and rolling board advertisements to try and drive additional revenue. The board ads especially have drawn extreme criticism from fans.
Well one fan of the game has seen enough of the NHL's advertisements and has decided to do something. So who is that fan? He is none other than Karl Subban, father of PK, Jordan and Malcolm Subban.
Karl and a group has come together to demand change from the league.
Karl says the league has gone down a dark path in recent years, putting the quality of their product for viewing at the bottom of their list.
He also mentions how the league specifically targets, manipulates the younger and more impressionable population by incorporating an 'absurd' amount of gambling advertising.
"They catch the attention of young people," Subban said. "It's a powerful way of marketing to them, which we know can have a harmful effect on young people realizing their potential and really reaching their dreams. Kids should not be exposed to this at a young age. It's just the wrong messaging to be imprinting on them. It's not healthy for their long-term growth."
Subban also mentioned how there have been studies done regarding the NHL's new digital advertising which prevent people with epilepsy from watching games due to the glitches and sudden flashes.
He also mentions how the league specifically targets, manipulates the younger and more impressionable population by incorporating an 'absurd' amount of gambling advertising.
"They catch the attention of young people," Subban said. "It's a powerful way of marketing to them, which we know can have a harmful effect on young people realizing their potential and really reaching their dreams. Kids should not be exposed to this at a young age. It's just the wrong messaging to be imprinting on them. It's not healthy for their long-term growth."
Subban also mentioned how there have been studies done regarding the NHL's new digital advertising which prevent people with epilepsy from watching games due to the glitches and sudden flashes.
It would be great to see the league make a more concentrated effort to try and be a lot more measured with their approach to advertising but the league and Gary Bettman have proved they care about quantity over quality.
| POLL | ||
Do you think the NHL has too many advertisements? | ||
| Yes, I definitely do | 0 | 0 % |
| Just too many gambling ads | 0 | 0 % |
| No, I don't care about ads I ignore them | 0 | 0 % |
| See results | 0 | 0 % |
| List of polls | ||
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