Arizona Coyotes have added a hilarious sponsor to their helmets

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Joshua Deeds
November 5, 2022 (9:13)

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The Arizona Coyotes are one of the worst teams in the league this season. The Coyotes are 3-6-1 to start the season and are expected to be a key player in the Connor Bedard Draft Lottery.

In a move seen by many as trolling the league, and after their history who wouldn't?

The Coyotes have announced they have officially partnered with Goodwill of Central and Northern Arizona for the helmet advertisement. This after Gila River Casino, the sponsors who evicted the Coyotes from their previous home (Gila Arena), were recently named as the home jersey sponsor.

The Goodwill logo will remain on the Coyotes helmets on the left and right side, throughout the regular season and playoffs in 2022-2023, although the audacity to claim they will be in the playoffs is a bit funny.

"We're excited to partner with the Arizona Coyotes and create solutions that uplift the entire community," said Tim O'Neal, CEO of Goodwill of Central and Northern Arizona. "The helmet sponsorship is the first phase of our collaboration. By working together, we can help Arizonans find jobs that offer sustainable living wages."

Goodwill sells free goods at a profit, but less than one-eighth of that profit actually goes to the job-related programs they market as their primary pillar of charity work.

It's a hard sell to argue that your primary goal is job training when only $557,000 out of $4 million in profit is spent on that goal- and even harder when your top CEOs cash in million-dollar salaries ($57.3 million in executive bonuses total) borne from the profit of a disabled workforce exploited for cents on the dollar.

What kind of leverage do the Arizona Coyotes have on Gary Bettman to continue operating in the negative, all the while actively tanking?

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