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Hockey equipment company CCM on verge of being sold

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Brett Thomas Wills
August 22, 2024  (5:55 PM)
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The equity firm that owns CCM is on the verge of selling the hockey equipment company for billions more than it paid for originally.

The private equity firm that owns CCM is on the verge of finalizing a sale of the company for a reported 570 million dollars according to TSN investigative reporter Rick Westhead. Birch Hill Partners paid 110 million dollars seven years ago to purchase CCM from Adidas and it has become one of the largest hockey equipment companies During this time it has more than doubled its revenue.

With the sale nearly complete, reports have surfaced that Bauer Hockey and True Hockey will begin to explore the option of a sale within the next few months. With the news today and the pending sale of the other two, it is likely consumers, and the like will see an increase in skates and equipment.

With the idea that equipment and skate manufacturers may increase prices and the enrollment in hockey being reported to be at an all-time low in Canada, what will that mean for the sport moving forward, especially at the grassroots and minor hockey levels?

Hockey has slowly become a game that only the privileged can afford, however, there is always the option to purchase some used equipment, especially if you're just starting or playing the game for fun.

In the last few years, everyone has experienced hardships, and the hockey community is no different, instead of a game or pastime it's become a business and corporate greed is to blame for its current misgivings.

POLL

Have your purchased any CCM equipment?

Yes. It's my go too3559.3 %
No. I prefer another brand(comment)2440.7 %
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