Everyone can see that traditional media is slowly disappearing, with viewers leaving their cable platforms to join streaming services.
In an update, we learned that a massive shake-up could happen soon, with Bell Media rumored to be selling TSN.
This is part of a big shift for Bell, who already announced plans to sell their shares in the Maple Leafs Sports & Entertainment ownership group.
The company truly seems on a path to retreating from the sports media world.
TSN has been in a precarious situation for a while now, with higher fees and declining revenues.
Many say that this will change the Canadian sports media landscape, but we can't ignore the fact that it's already happened.
For years now, podcasts and platforms like Amazon Prime have been taking viewers away from traditional television. This can also be seen in radio viewership, who's also been declining in Canada.
If TSN were to be sold, it could be a result of this shift in viewership habits.
With the new platforms looking to add live-sport content to their services, there should be some interest in acquiring TSN. We can't ignore that a company like Amazon would have a lot to benefit from buying the channel.
They have been reporting great numbers since they started streaming live NHL games, and with their building audience, adding TSN would help them grow even more.
Speaking of which, fans will be able to watch tonight's game between the Anaheim Ducks and the Montreal Canadiens on Prime Monday Night Hockey. It'll be Jacob Trouba's first game since being traded by the New York Rangers.
If something doesn't happen soon, cuts are poised to happen once again within the staff and the programming.
Whoever ends up buying it will have a big responsibility and decision to make about the future of the channel, and the whole Canadian Sports Media Industry.