CCM uses horrific John Tavares injury to try and sell you a helmet

PUBLICATION

C. Ritchie
June 16, 2022 (8:24)

SHARE THIS STORY

During the Toronto Maple Leafs first game of the 2021 playoffs, John Tavares had one of the most scary incidents that we've seen in a long time. Tavares was knocked out cold by an accidental knee to the head. He eventually had to be removed from the ice on a stretcher and did not return for the rest of the playoffs.

Unfortunately some people saw the Tavares injury as an opportunity. Like most big companies, CCM turned a scary injury into part of a marketing campaign. CCM is introducing a new helmet and John Tavares is the player they chose to help them launch it. Make no mistake, they made sure to mention about how his injury could have been worse if he wasn't wearing the right helmet.

I'm suprised CCM didn't ask the NHL if they could use a clip of Tavares being kneed in the head in their promo package. I don't think it would've mattered what helmet Tavares was wearing when that happened, but to spin it into a marketing campaign is just callous.

POLL
JUIN 16 \| 169 ANSWERS CCM uses horrific John Tavares injury to try and sell you a helmet Is using his incident to sell helmets appropriate?
Yes, the helmet save him	98	58 %
No, they're exploiting an injury	71	42 %
List of polls

MUST READ

1 hour ago | By Julien Trekker

Kyle Dubas and the Pittsburgh Penguins Place Former Second Round Pick on Waivers

Feb 5, 2025; New York, New York, USA; New York Rangers left wing Chris Kreider (20) celebrates his short handed goal against the Boston Bruins with teammates during the third period at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images

3 hours ago | By Tom Banks

Tensions Caught On Camera In Weird Interaction Between Chris Kreider and Rangers Coach

Feb 25, 2025; Nashville, Tennessee, USA; Nashville Predators defenseman Luke Schenn (2) and Florida Panthers center Sam Bennett (9) fight for position as goaltender Juuse Saros (74) catches the puck during the second period at Bridgestone Arena. Mandatory Credit: Steve Roberts-Imagn Images

5 hours ago | By Julien Trekker

Nashville Predators Veteran Defenseman Calls Out Teammates Over Team's Massive Struggles

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada forward brandon Hagel (38) plays the puck and Team United States defenseman Charlie McAvoy (25) defends in the second period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images

6 hours ago | By Tom Banks

Charlie McAvoy Breaks Silence and Opens Up On The Highs And Lows Of The Four Nations Face Off Tournament

Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team Canada forward Sam Bennett (9) and Team United States forward Brady Tkachuk (7) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre. Mandatory Credit: Eric Bolte-Imagn Images

20 hours ago | By Graham Montgomery

Brady Tkachuk Reveals What Sparked USA-Canada Line Brawl & Shares Inside Details on Team's Group Chat

Jan 4, 2025; Toronto, Ontario, CAN; Boston Bruins forward Justin Brazeau (55) and defenceman Nikita Zadorov (91) congratulate forward Trent Frederic (11) on his goal against the Toronto Maple Leafs during the second period at Scotiabank Arena. Mandatory Credit: John E. Sokolowski-Imagn Images

22 hours ago | By Tom Banks

Boston Bruins set to Scratch 27 Year Old Forward: Possible Trade Incoming?

Feb 8, 2025; Sunrise, Florida, USA; Florida Panthers left wing Matthew Tkachuk (19) looks on after scoring against the Ottawa Senators during the second period at Amerant Bank Arena. Mandatory Credit: Sam Navarro-Imagn Images

23 hours ago | By Daniel Lucente

Matthew Tkachuk Makes Appearance on The Tonight Show and Speaks on The Canada vs USA Games

Former Oilers defenseman Travis Dermott speaking to the media during training camp

Feb 25 | By Graham Montgomery